Virtual tours for showrooms are increasingly a mainstream way to get your business, product, or venue seen. They got a considerable boost in popularity during the Covid-19 pandemic. People simply couldn’t visit the places they would have usually seen, and it increased familiarity with virtual tours and 3D walkthroughs. Now, many do not want to sacrifice the convenience of online even though physical visits are possible again.
And they bring additional benefits too. A virtual tour is accessible by many more people than a real tour. A 3D walkthrough only needs a computer and an internet connection and can take place anywhere. And because of this, it can have benefits for your business. You might attract new customers who would have, otherwise, been unaware. And because you have a 3D walkthrough, it’s likely the proportion of physical visitors who are interested in buying will be higher too.
What is a 3D walkthrough
A 3D walkthrough is, essentially, virtual tours for showrooms. And it could be of anything, it might be a house for sale, a venue for hire or even a showroom of products for sale. It essentially replicates, as closely as possible, the experience of being there.
However, it brings additional benefits to the viewer’s experience. Because it is online, it puts them in control. They can take the tour when it is convenient for them, they don’t need to book or have someone there. And they can go through at their own pace, pausing if they need, spending time focusing on something that interests them or skipping past something that doesn’t.
What do people see
A 3D walkthrough is a little like the street views that are common on maps like Google or Apple. Viewers can be in control, deciding where they go, or it’s even possible to provide a predetermined route. However, because it’s 3D, it is more immersive.
Rather than being forced to see whatever a single camera view can see, viewers can look around, even if it’s a fixed tour route. This means that they can focus what interests them, and you don’t have to guess what that might be. If you imagine an art gallery, an old digital tour might have just had images of the paintings. But a 3D walkthrough can take viewers around it, so they can see it from different angles and experience it in a more lifelike way. Or, if art wasn’t their thing, they could study the frame!
In addition, you can enrich the experience even further by adding tags and data-points. This will use the power of being a digital medium to take people out of the tour to find out more, view other media, or even to buy items they see.
What are the benefits of a virtual tour
The most obvious benefits are that the customer has a richer, and more convenient, experience. They can take the tour at a time of their choosing without leaving their home. And when they do it, they can benefit from all the extras you can put into a 3D walkthrough that you simply can’t have in real life.
Because it’s virtual, anyone can see it. It might simply be unaffordable for you to deal with thousands of visitors a day, but you can do that with a virtual tour because, once it’s set up, it can be seen again and again.
And, most importantly, it wins customers. Not only can you reach more people, but by adding all the details and creating the additional opportunities for people to buy, you can generate additional sales from your 3D walkthrough, even from people who choose to do a real-life walkthrough afterwards.
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